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Bengaluru based water purification startup DrinkPrime has secured ₹20 crore in an extended Series A funding round, marking a significant milestone in its mission to democratise access to safe drinking water across urban India.
The round was led by Mirabilis Investment Trust and Artha Continuum Fund, each contributing ₹10 crore to the raise. The investment pushes DrinkPrime’s valuation to ₹340 crore, up approximately 30% from its previous valuation of ₹261 crore, reflecting sustained investor confidence in technology driven solutions addressing fundamental infrastructure gaps in the country’s rapidly urbanising landscape.
A Business Model Built Around Accessibility
At the heart of DrinkPrime’s proposition is a simple yet powerful idea: rather than asking consumers to make a large upfront investment in a water purifier, the company offers a fully managed subscription model starting at just ₹349 per month. The plan covers installation, maintenance, and servicing eliminating the friction that has historically kept quality water purification out of reach for a significant segment of urban households.
Founded in 2016 by Vijender Reddy Muthyala and Manas Ranjan Hota, the company operates under parent entity Waterwala Labs and has built a diverse product portfolio that includes the DrinkPrime Copper, Alkaline, UTS, RO+, and Under the Sink variants. Each purifier is IoT-enabled, allowing the platform to remotely monitor device performance, water quality, and maintenance requirements in real time. Prior to this round, the company had raised $3 million in funding led by SIDBI Venture Capital Ltd, underlining early institutional backing for its model.
Deploying Capital Strategically
The freshly raised capital will be channelled into four primary areas: geographic expansion into new cities, enhancement of its IoT and data infrastructure, strengthening of field service networks, and investment in research and new product development. The company has set an ambitious target of reaching 20 cities and serving one million households over the next three years, with a particular focus on high growth Tier II markets.
From a financial standpoint, DrinkPrime’s trajectory is equally compelling. The company recorded a 54% revenue jump to ₹72.13 crore in FY25 from ₹46.81 crore in FY24, while simultaneously reducing its net loss by 18.4% to ₹11.53 crore. Management has projected crossing the ₹100 crore revenue threshold in FY26 and achieving EBITDA positivity — a signal that the business is maturing with discipline.
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Investor Perspective
Both investors highlighted the quality of execution and the scale of the problem being addressed. Artha Continuum’s Managing Partner Anirudh Damani pointed to DrinkPrime’s strong unit economics and operational discipline as key differentiators, while Mirabilis Investment Trust’s Head of Investments Srinivas Seshadri emphasised the alignment between the company’s mission and the broader challenge of water scarcity driven by urbanisation and resource pressure across India.
Looking Ahead
With over two lakh households already served and a clear roadmap for expansion, DrinkPrime is positioning itself as a long term infrastructure player in the clean water space. As India’s cities continue to grow and water quality concerns intensify, the company’s subscription first, technology led model appears well suited to meet both the scale and complexity of the challenge ahead.
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