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Bengaluru-based fast fashion company SNITCH has acquired women’s western wear label Berrylush, announced on July 28, 2026, as the men’s apparel brand moves to establish a foothold in India’s women’s fashion segment. Founder and CEO Siddharth Dungarwal confirmed the deal, though financial terms remain undisclosed. The move positions SNITCH to tap into an established customer base and product catalogue rather than building a women’s line from the ground up.
A Decade Long Journey Behind the Brand
Berrylush was built over roughly a decade, starting with an initial investment of ₹30 lakh and largely bootstrapped without significant venture backing. Its revenue grew from ₹22.63 crore in FY22 to a peak of ₹49.54 crore in FY24, before declining nearly 11% to ₹44.23 crore in FY25, alongside losses in both FY24 and FY25. Total assets also fell from ₹28.35 crore to ₹18.32 crore over the same period. Despite the recent downturn, the brand retained strong recall in the affordable women’s western wear market.
The Scale Behind SNITCH’s Ambitions
SNITCH brings considerable scale to the table. The company posted FY25 revenue of approximately ₹498 crore and unaudited FY26 revenue of ₹900 crore, reflecting roughly 81% year-on-year growth. It raised $40 million in a Series B round led by 360 ONE Asset, with participation from IvyCap Ventures and SWC Global, a little over a year ago, bringing total funding to more than $53 million. For readers tracking India’s D2C landscape, this acquisition illustrates a broader trend: fast growing menswear brands using capital and infrastructure to acquire established but capital constrained labels rather than compete for new customer acquisition from scratch.
What’s Next
SNITCH plans to work with Berrylush co-founder Anusha Chandrashekar and her existing team, integrating product development, supply chain, and omnichannel retail capabilities as the brand evolves under the acquisition. The real test will be whether SNITCH can scale Berrylush without eroding the brand loyalty it built over ten years, all while continuing to fund its own aggressive expansion.
