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Character-led RC toy brand Legend of Toys has announced the successful closure of a Rs 21 crore Pre-Series A funding round, marking a significant milestone in the company’s short but impressive journey since inception. The round drew participation from a carefully assembled group of institutional and early stage investors, including Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride — a combination that reflects both sectoral confidence and strong belief in the founding team’s vision and execution capability.
A Brand Built on Character and Performance
Established in 2024 by co-founders Afshaan Siddiqui and Vinay Jaisingh, Legend of Toys was built around a clear and differentiated proposition — creating character-driven toy experiences anchored in design excellence, immersive storytelling, and active community engagement. The company’s current product portfolio focuses on high performance remote controlled vehicles, encompassing RC Drift Cars, Off-Road RC Trucks, tabletop 1:64 RC Drift Cars, and High Speed RC Cars. Priced between Rs 1,599 and Rs 8,799, these products are deliberately positioned within the premium segment, appealing to consumers who prioritise quality craftsmanship and engaging play experiences over commodity alternatives.
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Exceptional Early Stage Traction
Perhaps the most compelling aspect of this funding announcement is the velocity at which Legend of Toys has grown since launch. The company reports achieving an Annual Recurring Revenue of Rs 30 crore within just 18 months of operations, while simultaneously maintaining a robust month on month growth rate of 20%. Equally significant is the brand’s claim that a meaningful share of its direct to consumer sales have already achieved unit economics positivity — a milestone that many consumer startups struggle to reach in their early years, and one that signals both strong market demand and disciplined operational management.
A Clear Roadmap for the Capital
The proceeds from this round are earmarked across well-defined strategic priorities. Legend of Toys intends to expand into new play categories, ramp up consumer marketing initiatives, strengthen its digital presence, scale manufacturing capabilities, and pursue entry into international markets. Together, these initiatives outline a cohesive and ambitious growth agenda — one that seeks to deepen the brand’s domestic footprint while simultaneously laying the groundwork for a credible global presence.
With strong fundamentals, a differentiated product philosophy, and a motivated investor base behind it, Legend of Toys appears well equipped to pursue its next phase of growth with focus and conviction.
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