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India’s electronics retail landscape is undergoing a significant transformation, and Bengaluru based startup Epik is at the forefront of this shift. The company has successfully closed a $1 million pre-seed funding round led by InfoEdge Ventures, with participation from a distinguished cohort of angel investors spanning technology, finance, manufacturing, and the startup ecosystem.
The Problem Epik Is Solving
Despite the rapid growth of e-commerce in India, high value electronics purchases remain fraught with uncertainty. Consumers routinely navigate conflicting reviews, misleading product thumbnails, and inadequate pre-purchase information — resulting in return rates estimated between 15 and 25 percent for online electronics orders above ₹5,000. This persistent trust deficit has long been a structural weakness in India’s $90 billion electronics market, leaving millions of buyers with little recourse beyond visiting congested physical stores or taking a leap of faith online.
A New Commerce Category: Try Before You Buy
Epik’s solution is elegantly simple yet operationally sophisticated. The platform dispatches trained demo experts to a customer’s home within 60 minutes, carrying multiple products for side by side comparison and live demonstration. This model effectively bridges the experiential gap between offline retail and online convenience, giving consumers the tactile confidence of an in-store visit without leaving their homes.
The founding team Gotama Gowda, Varun Chopra, and Harsha Reddy brings a combination of entrepreneurial experience, operational discipline, and deep consumer insight to building this new category of commerce in India.
Strong Early Traction
Currently fully operational in Bengaluru since October 2025, Epik has partnered with over 60 marquee brands including Apple, Samsung, Dyson, Philips, and Dell. Since launch, the company has scaled nearly 20 times in volume while maintaining a record of zero platform returns — a metric that powerfully validates the experience first purchasing model and signals strong consumer trust.
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The Road Ahead
The fresh capital will be channelled into expanding fulfilment infrastructure, broadening the product catalogue, and strengthening demo operations across additional Indian cities. InfoEdge Ventures, leading the round, has expressed strong conviction in Epik’s ability to combine online scale with the trust and conversion levels typically associated with offline retail.
A Defining Moment for Indian Retail
Epik’s model arrives at a pivotal moment when quick commerce is reshaping consumer expectations around speed, while trust remains the missing ingredient in high consideration purchases. By combining the velocity of quick commerce with the credibility of physical product interaction, Epik is defining an entirely new behavioural norm for how India’s 300 million+ online shoppers approach electronics buying. The question is no longer whether experience led commerce has a future in India. With Epik, that future has already arrived.
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