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In a groundbreaking move that promises to reshape India’s digital landscape, Bharti Airtel has announced a strategic partnership with Adobe to provide complimentary access to Adobe Express Premium for its entire customer base of 360 million users. This collaboration marks a significant milestone in making professional grade creative tools accessible to millions of Indians, regardless of their economic background or design expertise.
Transforming Creative Accessibility
The partnership addresses a critical gap in India’s burgeoning digital economy. While content creation has become essential for personal branding, business growth, and social engagement, premium design tools have traditionally remained beyond the reach of average consumers. By offering Adobe Express Premium valued at approximately ₹4,000 free for one year, Airtel is effectively removing financial barriers that have long prevented widespread adoption of professional creative software.
This initiative extends across Airtel’s diverse customer segments, including mobile, Wi-Fi, and DTH subscribers. Activation requires only logging into the Airtel Thanks App, with no credit card information necessary, ensuring a seamless onboarding experience.
Comprehensive Creative Capabilities
Adobe Express Premium delivers an impressive array of features designed to meet varied creative needs. The platform includes AI-powered functionalities such as instant background removal, custom image generation, and one tap video editing capabilities. Users gain access to thousands of professionally designed templates, many specifically tailored for Indian occasions including festivals, weddings, and local business promotions.
The subscription provides over 30,000 premium fonts, 100GB of cloud storage, and advanced features like automatic captions and instant resize options. Significantly, all creations are watermark-free, enabling users to produce truly professional looking content. The platform’s availability in English, Hindi, Tamil, and Bengali further enhances accessibility across India’s linguistically diverse population.
Empowering Diverse User Groups
The partnership’s impact spans multiple demographics. Students can develop essential digital communication skills while creating presentations and portfolios. Small business owners and entrepreneurs gain tools to design marketing materials, social media advertisements, and branding assets without hiring expensive designers. Content creators and influencers receive sophisticated video editing capabilities for producing engaging social media content. Meanwhile, everyday consumers can craft personalized greeting cards, invitations, and festival wishes with professional polish.
As India’s creator economy continues its rapid expansion, this collaboration between Airtel and Adobe represents more than a corporate partnership, it signifies a commitment to democratizing creativity and empowering millions to express themselves through high quality digital content. This initiative positions India favorably in the global digital creative landscape while fostering innovation at the grassroots level.
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