Mumbai based performance nutrition startup NeuLife has announced the successful closure of a $1 million seed funding round, marking a significant milestone in the company’s journey toward transforming India’s premium protein supplement landscape. The investment round was jointly led by Subhkam Ventures and Singularity Ventures, with additional backing from Sunicon Ventures, Cosma Ventures, and several prominent high net worth individuals.
A Decade Long Journey Reaches New Heights
Established in 2014 by founder Samit Gupta, NeuLife has operated for nearly a decade before securing its first external capital infusion. This strategic decision reflects the company’s commitment to building a solid foundation rooted in scientific research and product innovation before seeking outside investment. The newly acquired funds will be allocated toward multiple strategic initiatives, including the development of novel products, expansion of clinical research programs, and scaling of the company’s protein portfolio. Additionally, NeuLife plans to strengthen its research and development infrastructure while pursuing aggressive global expansion strategies.
Science Backed Innovation at the Core
What distinguishes NeuLife in the crowded nutritional supplements market is its unwavering focus on research driven formulations. The company has filed five patents to date, with two already granted and three pending approval. Central to NeuLife’s product architecture is its proprietary Ketofuel MCT technology, which the company claims enables superior protein absorption rates compared to conventional alternatives.
After launching its direct to consumer channel in 2022, NeuLife introduced two flagship offerings: Pro Standard Whey in 2023 and Super Isolate in 2024. Both products target professional athletes and dedicated fitness enthusiasts seeking scientifically validated performance nutrition solutions. The company reports that its formulations deliver 30% higher protein absorption efficiency than traditional whey and plant-based proteins.
Ambitious Growth Trajectory
Looking ahead, NeuLife has set an ambitious target of capturing 15% of India’s premium protein supplement market by 2028. The company currently distributes its products through its official website and major e-commerce platforms including Amazon and Flipkart. To fuel its expansion plans across Southeast Asia and the Middle East, NeuLife intends to raise an additional $3 million by the end of 2026, positioning itself as a formidable player in the global performance nutrition sector.
