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The Indian startup ecosystem continues to witness remarkable growth across diverse sectors, and Kerala’s entrepreneurial landscape has added another promising venture to its portfolio. Mirae Consumer Products Pvt Ltd, the parent company of the upcoming perfume brand Klyne, has successfully secured Rs. 2 crore in pre-seed funding, marking a significant step toward establishing Kerala as a hub for premium consumer brands.
The Vision Behind Klyne
Founded by Amal Zohban, a dynamic entrepreneur from Kunnamkulam in Thrissur district, Klyne represents an ambitious attempt to bridge the gap between luxury fragrances and affordability. The brand’s positioning in the mass premium segment reflects a strategic understanding of India’s evolving consumer preferences, where quality conscious buyers seek accessible luxury without compromising on standards.
Zohban’s educational background combining engineering expertise from Government Engineering College, Kannur, with management acumen from IIM Indore provides a solid foundation for this venture. His diverse professional experience across multiple sectors has equipped him with insights that extend beyond traditional business boundaries, positioning Klyne for sustainable growth in a competitive market.
Strategic Funding and Market Entry
The pre-seed funding round attracted investments from a group of Malayali entrepreneurs who recognize the untapped potential within India’s fragrance industry. This backing not only provides essential capital but also brings valuable mentorship and network advantages that emerging brands require during their formative stages.
Klyne’s direct to consumer model, accessible through klyne.in , eliminates intermediary costs and enables the brand to maintain competitive pricing while ensuring quality control. This approach aligns with current consumer trends favoring online shopping experiences and transparent brand interactions.
Also Read: Korean Cuisine Startup Koriken Raises Rs 4 Crore in Seed Round Led by Rukam Capital
Building Global Aspirations from Regional Roots
“Our goal is to build a global brand from Kerala,” states Zohban, articulating an ambition that resonates with India’s broader narrative of creating world class products from regional centers. This vision challenges the conventional concentration of consumer brands in metropolitan hubs and demonstrates Kerala’s capability to nurture globally competitive enterprises.
Scheduled for launch by mid-January 2026, Klyne enters a market increasingly receptive to Indian fragrance brands. The timing capitalizes on growing consumer confidence in domestic products and rising disposable incomes across tier-2 and tier-3 cities.
Implications for Kerala’s Startup Ecosystem
Klyne’s funding success reinforces Kerala’s emerging status as a viable destination for consumer product startups. The state’s educated workforce, progressive business environment, and strong community networks create conditions conducive to entrepreneurial success. As Klyne prepares for its market debut, it carries the potential to inspire similar ventures and contribute meaningfully to Kerala’s economic diversification beyond traditional sectors.
The fragrance industry awaits Klyne’s entry with interest, as the brand promises to deliver quality, accessibility, and a distinctly Kerala narrative to India’s discerning consumers.
