The Indian confectionery sector continues to attract significant investor interest, with Oroos Confectionery Private Limited recently announcing a successful fundraise of INR 20 crore (approximately USD 2.26 million). The funding round was spearheaded by Fireside Ventures, a prominent consumer focused venture capital firm, alongside State Bank of India and a notable roster of angel investors.
Diverse Investor Base Signals Market Confidence
The investment round attracted participation from several distinguished industry leaders. The angel investor cohort includes Vikash Agarwalla, Managing Director and Partner at BCG India; Sanjay Wali, Chief Operating Officer at VST Industries; Praneet Gupta, Director at a leading sovereign wealth fund; Porush Jain, founder of Sportskeeda; and seasoned venture capital investor Chandan Deep. This diverse backing underscores growing confidence in the branded confectionery segment and Oroos’s business model.
Expansion Strategy Targets Non Metro Markets
Oroos Confectionery, founded in 2025 by entrepreneurs Raje Suneet Jain and Prashant Manral, has outlined clear deployment plans for the capital raised. The Noida based startup intends to establish a fully automated manufacturing facility in Greater Noida, enhancing production efficiency and scalability. Additionally, the company aims to strengthen its distribution infrastructure across tier II and tier III cities, where adoption of packaged confectionery products is experiencing accelerated growth.
The strategic focus on non metro regions aligns with emerging consumption patterns across India. Urbanization, rising disposable incomes, and increasing preference for branded packaged products are driving demand in smaller cities, creating substantial opportunities for well positioned players.
Market Opportunity and Growth Trajectory
India’s confectionery market presents compelling growth prospects. Industry research from IMARC Group indicates the market was valued at INR 379 billion in 2024, with projections suggesting expansion to INR 597 billion by 2033. North India currently accounts for approximately 32.8 percent of total market sales, with significant future growth expected from emerging urban centers.
Oroos positions itself as a brand combining quality with affordability, targeting mass market consumers who seek reliable branded options. The company plans to develop robust partnerships across general trade, modern trade, and regional retail channels to maximize market penetration and establish a strong competitive position in India’s evolving confectionery landscape.
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