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Indian digital entertainment company JetSynthesys has completed a significant acquisition in the mobile gaming sector, purchasing EverMerge from Big Fish Games Inc., a subsidiary of Aristocrat Leisure Limited. This transaction marks a pivotal expansion for the Mumbai based company as it ventures deeper into the global casual gaming market. While the financial terms of the deal remain undisclosed, the acquisition represents a strategic investment in proven intellectual property with substantial revenue generation capabilities.
About EverMerge
EverMerge has established itself as a prominent player in the merge puzzle category since its launch five years ago. The game has demonstrated exceptional commercial performance, generating over $350 million in lifetime revenue and maintaining a position among the top 100 highest grossing mobile games worldwide. With a dedicated player base concentrated primarily in the United States and Western Europe, EverMerge continues to exhibit robust daily active user engagement and retention metrics, underscoring its sustained market appeal.
Strategic Expansion Plans
The acquisition grants JetSynthesys complete ownership of the franchise, with the title now migrated to the company’s proprietary iOS and Google Play store infrastructure. This operational transition positions JetSynthesys to implement its growth strategy, which focuses on expanding the game’s footprint beyond established Western markets into high growth regions, particularly India. The company plans to leverage its expertise in community driven engagement, strategic brand partnerships, and data informed user acquisition to accelerate market penetration in emerging territories where mobile gaming adoption has gained significant momentum.
Team Integration and Development
JetSynthesys has committed to maintaining continuity by retaining a substantial portion of the existing EverMerge development team while simultaneously integrating Indian talent across critical functions including engineering and content development. This hybrid approach aims to preserve the game’s core identity while introducing fresh perspectives that can enhance its appeal to diverse global audiences. The company intends to invest in expanding the game’s content library and delivering enhanced player experiences that sustain long term engagement.
Looking Ahead
This acquisition aligns with JetSynthesys’ broader vision of establishing itself as a leading global games company. Founded in 2014, the organization operates across video gaming, esports, and digital content in over 180 countries. The addition of EverMerge to its portfolio reinforces the company’s trajectory of strategic acquisitions and positions it to compete more effectively in the international mobile gaming landscape.
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