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Indian D2C skincare brand Conscious Chemist has announced the successful completion of a bridge funding round, raising Rs 15 crore (approximately $1.8 million). The investment was led by Atomic Capital, with additional participation from First Port Capital Fund B and IPV International, marking a significant milestone in the company’s growth trajectory.
Strategic Capital Deployment
The fresh capital will enable Conscious Chemist to strengthen its market position through multiple strategic initiatives. The company plans to expand its workforce by bringing onboard specialized talent across key functions. Additionally, inventory enhancement and aggressive marketing campaigns will be prioritized to capture a larger share of India’s burgeoning beauty and personal care market. A substantial portion of the funds will also be directed toward research and development activities, ensuring continuous product innovation and maintaining the brand’s competitive edge in active ingredient skincare.
Impressive Growth Metrics
Founded in 2021 by entrepreneurs Robin Gupta and Prakher Mathur, Conscious Chemist has demonstrated remarkable growth within a relatively short operational period. The brand has achieved a three fold increase in revenue over the past year, establishing itself as a credible player in the science backed skincare segment. With a customer base exceeding 2.5 million users, the company reports gross margins of 75 percent and customer retention rates that are nearly double the industry benchmark.
The company’s distribution strategy has proven particularly effective, with quick commerce platforms such as Blinkit, Instamart, and Zepto contributing to a threefold increase in sales velocity. This omnichannel approach has enabled the brand to reach consumers across various touchpoints, from metropolitan cities to emerging tier two and tier three markets.
Ambitious Revenue Targets
Management has outlined an aggressive growth roadmap, targeting Rs 500 crore in annual recurring revenue within the next 12 to 18 months. This ambitious target underscores the company’s confidence in its capital efficient business model and the increasing consumer demand for transparency and efficacy in skincare products.
Product Portfolio and Market Positioning
Conscious Chemist currently offers over 30 products spanning multiple categories, including acne treatments, sunscreens, cleansers, and serums. The brand differentiates itself through an active first approach, incorporating clinically proven ingredients such as salicylic acid, peptides, ceramides, and retinol. This science backed formulation strategy resonates strongly with India’s increasingly informed consumer base, which prioritizes ingredient transparency and measurable results over marketing claims.
As the Indian beauty market continues its rapid expansion, Conscious Chemist’s latest funding round positions the company to capitalize on evolving consumer preferences and establish itself as a trusted name in the premium skincare segment.
