Digital first fashion startup Outzidr has successfully raised $3.1 million (Rs 27 crore) in its pre Series A funding round, with RTP Global leading the investment and existing investor Stellaris Venture Partners participating. The capital infusion marks a significant milestone for the women focused fashion brand that has demonstrated remarkable growth since its launch.
Growth Strategy and Market Performance
The fresh funding will enable Outzidr to accelerate its expansion strategy across multiple fronts. The company plans to scale its operations significantly while establishing a physical retail presence through offline stores scheduled to open by March 2026. Additionally, the startup intends to launch its proprietary rapid delivery service, positioning itself to compete more effectively in the fast fashion segment.
Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr has achieved remarkable traction within just five to six months of operations. The company has successfully served over 125,000 customers and is projected to reach Rs 100 crore in annualized revenue by year end. This rapid growth trajectory demonstrates strong market validation for the brand’s approach to Gen Z fashion preferences.
Business Model and Market Position
Outzidr operates on a test and scale methodology, releasing products in small batches and focusing on high performing styles. The brand maintains an aggressive product development cycle, launching approximately 2,000 new styles monthly across its direct to consumer platform and major marketplaces including Ajio, Myntra, and Nykaa Fashion.
The startup specifically targets Indian women aged 18-28, offering trendy western wear designed for various occasions ranging from casual brunches to weekend getaways. This focused demographic approach has yielded impressive results, with the company reporting 1.5x customer retention rates and over 8,000 styles launched on its website.
Investment Outlook and Market Position
The investment reflects strong investor confidence in Outzidr’s business model and market positioning. Pavitra Gupta, Director at RTP Global, praised the founding team’s operational expertise and understanding of Gen Z consumer behavior. Similarly, Mayank Jain from Stellaris Venture Partners highlighted the company’s ability to generate strong customer loyalty and repeat purchases.
As Outzidr continues competing with established players like NEWME, Zudio, and Style Union, this funding round positions the startup to strengthen its market presence and execute its omnichannel retail strategy effectively.
Also Read: Fashion-Tech Startup Tryo Raises ₹3 Crore to Scale ‘Try First, Pay Later’ Model Across India
