Orange Sugar, a premium children’s apparel brand, has successfully raised Rs 4 crore in pre seed funding, marking a notable milestone in the Indian kidswear sector. The investment round was spearheaded by Consumer Collective by Atrium and attracted considerable interest from seasoned angel investors across various sectors.
Strategic Investment from Industry Veterans
The funding round featured participation from an impressive lineup of angel investors, including Saurabh Jain, Co-founder of Livspace; Srivatsan Chari, Co-founder of Cleartax; Kunal Mahipal, Co-founder of Onsitego; Meghana Agarwal, Co-founder of Indiqube; and Sunil Khaitan, MD and Head of India Capital Solutions Group at Goldman Sachs. This diverse investor base brings valuable expertise from technology, finance, and consumer sectors to support Orange Sugar’s growth trajectory.
Addressing an Underserved Market Segment
Established in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar has identified a critical gap in the Indian kidswear market. The brand focuses on everyday essentials rather than occasional wear, targeting what the founders describe as “the other 80%” of a child’s wardrobe. This strategic positioning differentiates Orange Sugar from competitors who predominantly emphasize fashion and ethnic wear.
The company manufactures its products using 100% cotton, prioritizing safety, comfort, and durability for children up to 10 years of age. This commitment to quality resonates with modern Indian parents seeking reliable daily wear options that combine functionality with contemporary design.
Growth and Expansion Plans
Orange Sugar intends to utilize the fresh capital infusion to accelerate its expansion across multiple fronts. The company’s roadmap includes launching new product lines, strengthening its presence on online marketplaces and quick commerce platforms, and establishing offline retail touchpoints. Additionally, the brand plans to invest in marketing initiatives and community building efforts to enhance brand recognition.
Currently, Orange Sugar’s products are available through major e-commerce platforms including Myntra, FirstCry, and Nykaa Fashion, alongside the brand’s own direct to consumer store. The company also aims to optimize its manufacturing processes and supply chain infrastructure to support sustainable, long term growth.
This funding milestone validates Orange Sugar’s vision and positions the brand favorably to capture a larger share of India’s growing kidswear market.
