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The Indian beauty and personal care sector continues to witness significant investor interest, with premium haircare emerging as a particularly promising segment. &Done, a professional haircare brand launched in 2025, has successfully secured ₹6.5 crore in pre-seed funding, marking an important milestone in its mission to transform the haircare landscape for Indian consumers.
Strategic Investment for Market Expansion
All In Capital led the funding round, demonstrating strong confidence in &Done’s business model and growth potential. The round also attracted participation from M.G. Investments alongside several angel investors who recognize the untapped opportunity in the professional haircare segment tailored specifically for Indian consumers.
Addressing a Critical Market Gap
Founded by Saumya Yadav and Atit Jain, both engineers turned serial entrepreneurs, &Done addresses a fundamental challenge in the Indian haircare market. While premium salons across the country have traditionally relied on imported professional brands, these products are often not optimized for Indian hair types or climatic conditions. This disconnect between product formulation and consumer needs presents a significant opportunity for innovation.
The startup’s approach combines scientific rigor with local market understanding. Their products incorporate globally sourced active ingredients while being specifically designed to deliver measurable results for Indian hair characteristics and environmental factors.
Dual Distribution Strategy
&Done has adopted a comprehensive go to market strategy that leverages both professional and consumer channels. Since its launch, the brand has established partnerships with over 1,500 stylists operating across more than 300 premium salons in major urban centers. This salon focused approach is complemented by a direct to consumer product line featuring shampoos and conditioners for at home care.
Investment Allocation and Future Plans
The fresh capital will be strategically deployed across three key areas: team expansion to support scaling operations, acceleration of product development initiatives, and strengthening market presence through both salon partnerships and direct to consumer channels nationwide.
As Aditya Singh, Co-founder of All In Capital, noted, haircare represents one of the most challenging categories in the beauty sector due to low tolerance for product failure. However, &Done’s focus on genuine problem solving through effective formulations positions the brand advantageously as Indian consumers increasingly prioritize quality and are willing to invest in premium products that deliver tangible results.
This funding round reflects growing investor confidence in specialized beauty brands that understand and cater to the unique needs of Indian consumers.
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