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The Indian direct to consumer wellness sector has witnessed another significant milestone as SuperYou, a protein centric brand, successfully closes its Series B funding round. The company raised ₹63 crore, equivalent to approximately $7 million, in an investment round spearheaded by V3 Ventures. Existing stakeholders Rainmatter and Gruhas Collective Consumer Fund reaffirmed their confidence by participating in this round.
Strategic Vision and Market Positioning
Founded under the Think9 Consumer venture studio, SuperYou represents a collaboration between Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, who brings valuable industry experience as the nephew of Future Group’s Kishore Biyani. This partnership combines celebrity influence with business acumen to carve out a distinctive position in India’s rapidly expanding health and wellness market.
The company’s post money valuation now stands at approximately ₹600-660 crore, reflecting investor confidence in its business model and growth trajectory. This funding milestone arrives roughly one year after SuperYou received backing from Zerodha’s co-founders, Nikhil and Nithin Kamath, demonstrating sustained investor interest in the brand’s potential.
Financial Performance and Future Projections
SuperYou’s current financial metrics reveal promising momentum, with annual recurring revenue reaching approximately ₹150 crore. The management has outlined an ambitious five year roadmap targeting ₹1,000 crore in annual sales, coupled with projected EBITDA margins of around 15 percent. These figures underscore the company’s focus on sustainable, profitable growth rather than revenue generation alone.
Product Portfolio and Distribution Strategy
The brand’s product range encompasses protein wafers, protein powders, and protein chips, addressing diverse consumer preferences within the protein supplement category. SuperYou has adopted an omnichannel distribution approach, ensuring widespread accessibility through its proprietary website, major e-commerce platforms including Amazon and Flipkart, quick commerce applications such as Zepto, Blinkit, and Swiggy Instamart, and traditional retail outlets like Reliance Fresh, Wellness Forever, and 7/11 stores.
Allocation of Fresh Capital
The newly acquired funds will be channeled into three primary areas: advancing research and development capabilities to innovate product offerings, expanding distribution infrastructure to reach untapped markets, and recruiting talent to strengthen organizational capabilities. This strategic allocation reflects a balanced approach toward innovation, market penetration, and operational excellence.
As India’s health conscious consumer base continues expanding, SuperYou’s latest funding round positions the company to capitalize on growing demand for convenient, high quality protein products across urban and emerging markets.
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