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India’s quick service restaurant landscape is undergoing a quiet but decisive transformation. At the forefront of this shift is Pink Adrak, a technology enabled food platform that has recently secured a strategic investment of ₹12.25 crore from Shivam Mishra, Co-Founder of String Ventures, following the brand’s appearance on Bharat ke Super Founders. The funding marks a pivotal chapter in Pink Adrak’s journey from a regional food brand to a scalable, platform driven QSR operator with national ambitions.
A Platform Built for Modern India
Founded on 22 January 2021 and incorporated in Jaipur, Rajasthan, Pink Adrak was conceptualised by Ankur Gakkhar with a singular vision – to build a food services company that operates less like a chain and more like a technology platform. Rather than relying on a single cuisine or format, the brand runs six distinct food formats within a unified operational system. This approach allows for dynamic menu management, optimised kitchen utilisation, and higher per outlet revenue potential.
Today, the brand operates 12 locations across Gurugram and Jaipur, has served over 1.5 lakh customers, and fulfilled more than 5 lakh orders maintaining an impressive 4.6 rating across food delivery platforms. Customers can engage with the brand through dine-in, third party delivery, or Pink Adrak’s own application, which also supports its growing subscription service, the Pink Adrak Pass.
Strategic Capital, Strategic Intent
The ₹12.25 crore raised comprises a combination of equity and sales support, earmarked for northward geographic expansion, technology enhancement, and operational scaling. The investment followed Pink Adrak’s appearance on Bharat ke Super Founders, the platform through which Shivam Mishra identified and committed to backing the brand. Mishra, who previously co-founded AHA Taxis alongside Amit Grover and Kunal Krishna with a 70% stake acquired by Nasdaq listed EbixCash in 2018 brings not just capital but meaningful entrepreneurial expertise to the table.
For Ankur Gakkhar, this investment validates a thesis that the Indian food market is ready for platform thinking. The goal is not merely to open more outlets, but to build an interconnected ecosystem of kitchens, technology, subscription commerce, and FMCG distribution.
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The Road to 2028
Pink Adrak’s growth roadmap is both ambitious and structured. By 2028, the company targets 50 operational locations and ₹55 crore in revenue. To achieve this, the brand is introducing a meal vending café concept aimed at workplaces, educational institutions, and high footfall transit locations – an asset light format designed to accelerate reach without proportionate capital expenditure.
Beyond physical expansion, Pink Adrak is also building out its product portfolio to include desserts, beverages, and FMCG goods, diversifying revenue streams across retail shelves, direct to consumer channels, and online marketplaces.
A Signal for India’s D2C Food Economy
Pink Adrak’s trajectory is emblematic of a broader shift in India’s organised food sector, where the most resilient brands are those that combine culinary appeal with operational intelligence. As consumer expectations evolve and delivery first dining becomes the norm, platform led models like Pink Adrak are well positioned to capture disproportionate value.
With strong foundational metrics, credible investor backing, and a multi channel growth strategy, Pink Adrak is not simply another QSR entrant — it is an early indicator of what India’s next generation of food brands will look like.
