India’s quick commerce landscape is evolving rapidly, as startups increasingly focus on specialized product categories to differentiate themselves in a competitive market. Peeko, a Bengaluru based startup focused exclusively on baby care products, has successfully raised $3.2 million in seed funding, marking a notable development in the targeted quick commerce space.
Strategic Investment Round
Stellaris Venture Partners led the funding round, joined by a consortium of experienced angel investors. The investor group includes Maninder Gulati, former chief strategy officer at OYO; Kunal Bahl; Abhishek Goyal, cofounder of Tracxn; Nitin Gupta, founder and CEO of Uni; and Arjun Vaidya, cofounder of V3 Ventures. This diverse investor base brings substantial expertise in hospitality, fintech, and venture capital sectors.
Addressing Market Gaps
Founded in 2025 by former Leap executives Chetan Sharma and Abhijit Gairola, alongside ex OYO executive Vivek Khetan, Peeko addresses specific challenges in baby care retail. The platform delivers curated products including diapers, baby food, toys, personal care items, and clothing for children aged 0-6 years within 60 minutes.
Cofounder Chetan Sharma emphasized the company’s focus on developing technology solutions for seamless “try and buy” experiences with instant return capabilities, addressing common parent concerns about product quality and suitability.
Market Opportunity and Expansion Plans
Stellaris Venture Partners’ Mayank Jain highlighted the market’s characteristics: large, fragmented, and largely unbranded with attractive gross margins. He noted that while offline retail dominates, traditional e-commerce has struggled to gain meaningful penetration in this segment.
Currently operating in beta mode with one dark store serving 10 Bengaluru pincodes, Peeko plans strategic expansion. The funding will support opening two additional dark stores within three to six months and scaling inventory to 15,000-20,000 SKUs within nine months. The company also intends to launch its Android application next month and establish partnerships with established and emerging baby care brands to enhance its product range.
This targeted approach to quick commerce reflects broader market trends toward specialized platforms serving specific customer segments with unique requirements and purchasing behaviors.
