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In the evolving landscape of Indian entrepreneurship, few investment stories capture the potential of strategic backing quite like Let’s Try’s journey. What began as a pitch on Shark Tank India Season 1 has transformed into the show’s most successful investment, demonstrating remarkable opportunities within India’s growing healthy snacks sector.
An Investment That Defied Expectations
When Nitin Kalra and his family presented Let’s Try on Shark Tank India, they entered a highly competitive market segment. The healthy snacks category was crowded with established players, causing several investors to hesitate. However, Aman Gupta of boAt recognized potential where others saw saturation.
The initial deal involved both Aman Gupta and Anupam Mittal offering a combined investment. Ultimately, Let’s Try chose to proceed exclusively with Aman Gupta, whose vision aligned more closely with the company’s long term objectives. This decision proved transformative.
Aman Gupta’s investment of approximately 12 lakh rupees has now appreciated to an estimated 40 crore rupees. This 333x multiplication establishes a benchmark for returns in the Indian startup ecosystem, particularly within reality television backed ventures.
Exceptional Revenue Growth
The financial performance tells a compelling story of execution excellence. Within 3 years, the Delhi based company scaled its annual revenue from 1 crore rupees to 120 crore rupees. This growth reflects not merely market expansion but the founders’ ability to capture market share in a competitive environment.
The company’s valuation experienced parallel growth, climbing from 3.75 crore rupees to approximately 324 crore rupees as of April 2025. This increase underscores investor confidence in the brand’s market position and future prospects.
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Strategic Expansion and Future Outlook
Let’s Try recently completed a pre-Series A funding round, securing 2.5 million dollars from notable investors including SWC Global, Wipro Consumer, 100Unicorns, and Venture Catalysts, with continued support from Aman Gupta.
This capital positions the company to pursue ambitious targets. Management plans to surpass 1000 crore rupees in revenue by 2028, another tenfold increase. Given the company’s demonstrated execution capabilities, this goal appears achievable.
Lessons for the Startup Ecosystem
The Let’s Try success offers valuable insights. First, competitive markets are not necessarily saturated markets. Differentiation through product quality, brand positioning, and execution creates opportunities even in crowded spaces.
Second, founder investor alignment is crucial. Working exclusively with an investor whose vision matched the company’s direction proved essential to subsequent success.
Finally, this case reinforces the potential of India’s consumer goods sector, particularly in health conscious categories. As consumer preferences evolve toward healthier alternatives, companies positioned at this intersection stand to benefit significantly.
The transformation from 12 lakh rupees to 40 crore rupees represents more than financial success, it exemplifies the potential of Indian entrepreneurship when vision meets execution, backed by strategic partners who believe in the long term journey.
