Fashion tech startup Tryo has successfully raised ₹3 crore in pre seed investment from Zeropearl VC, marking a pivotal moment for the Bengaluru startup’s ambitious vision. The funding round underscores investor confidence in Tryo’s novel approach to resolving the tactile limitations inherent in online fashion retail.
Revolutionary Shopping Model
Tryo, established in January 2025 by entrepreneurs Meet Saparia, Arjav Patni, and Shiva Singh, has introduced a distinctive “Try First, Pay Later” framework that fundamentally reimagines the digital shopping experience. The platform enables customers to order up to ten fashion items without upfront payment, facilitating home based trials through rapid delivery services, including 60 minute delivery options and scheduled appointments.
This model effectively eliminates the traditional barriers associated with online fashion purchases, particularly concerns regarding fit, quality, and style compatibility. Customers retain only desired items while unwanted products are collected immediately by the same delivery personnel, creating a seamless transaction cycle.
Strategic Market Position
Operating through a dark store infrastructure, Tryo maintains comprehensive control over logistics and quality assurance processes. The company has established partnerships with over 25 premium Indian fashion brands, including established names such as Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof, ensuring diverse product offerings across menswear and womenswear categories.
The startup’s trained delivery fleet conducts doorstep trials and performs real time quality assessments for returned merchandise, maintaining service standards while optimizing operational efficiency.
Growth Trajectory
The fresh capital injection will primarily support Tryo’s operational expansion within Bengaluru, technology platform enhancement, and strengthening of brand collaborations. This funding positions the company strategically within India’s rapidly evolving fashion tech landscape, where consumer preferences increasingly favor convenience and flexibility.
Tryo’s approach addresses fundamental inefficiencies in traditional e-commerce models while creating value propositions for both consumers and partner brands. As the company scales its infrastructure and market presence, it demonstrates potential to establish new industry standards for fashion retail experiences.
