Urban Company has expanded its service ecosystem with the introduction of Revamp, a specialized sub brand focused on delivering rapid home transformations. Launched across four major metropolitan areas – Mumbai, Delhi-NCR, Bengaluru, and Hyderabad, this initiative marks a significant evolution in the company’s service offerings.
Comprehensive Design Solutions
The Revamp platform presents customers with an extensive catalog of over 300 professionally curated interior design concepts. The service encompasses premium wall panels, sophisticated integrated lighting systems, and contemporary modular furniture solutions. This comprehensive approach enables complete room transformations within a single day, addressing the growing consumer demand for efficient home improvement solutions.
Customers can access these services through the existing Urban Company application, maintaining the familiar user experience while expanding into higher value service categories. The streamlined booking process allows users to schedule consultations, select preferred designs, and coordinate installation timelines seamlessly.
Strategic Business Expansion
This launch represents Urban Company’s broader strategic pivot toward product-integrated services, complementing their traditional marketplace model. The timing coincides with the company’s preparation for public market entry, having filed its draft red herring prospectus with SEBI for a ₹1,900 crore initial public offering in April 2025.
The company’s financial performance demonstrates strong momentum supporting this expansion. Urban Company achieved profitability in FY25 with net profits of ₹239.8 crore, a substantial improvement from the ₹92.7 crore loss recorded in FY24. Operating revenue experienced robust growth of 38.2%, reaching ₹1,144.4 crore compared to ₹828 crore in the previous fiscal year.
Market Positioning
Revamp positions Urban Company in the premium home improvement segment, creating new revenue streams with potentially superior unit economics compared to traditional service categories. This diversification strategy aligns with the company’s ongoing product development initiatives, including planned air conditioner launches in 2026 and existing offerings in water purifiers and smart home devices.
The measured four-city rollout allows for operational refinement and market validation before potential nationwide expansion, demonstrating prudent growth management ahead of the anticipated public listing.
