The Indian nutrition sector continues to attract significant investor interest, with Bengaluru based Supply6 emerging as the latest success story. The direct to consumer nutrition brand has successfully closed a $1.1 million seed funding round, marking a pivotal moment in its growth trajectory and signaling strong confidence in India’s evolving wellness market.
Zeropearl VC spearheaded the investment round, demonstrating their commitment to supporting science driven health technology ventures. The funding round attracted notable participation from established industry leaders, including Kunal Shah, whose involvement adds considerable credibility to Supply6’s business model. Additionally, the round saw contributions from Ashutosh Valani and Priyank Shah, co-founders of Renee Cosmetics, alongside Yogesh Kabra, founder of XYXX, creating a diverse investor portfolio with extensive consumer brand experience.
Science-Driven Approach to Nutritional Innovation
Supply6’s approach centers on addressing widespread nutritional deficiencies through scientifically formulated products. Since its establishment in 2019 by co-founders Vaibhav Bhandari and Rahul Jacob, the company has developed a comprehensive nutrition philosophy built around essential dietary components. Their flagship product, Supply6 360, incorporates over 63 nutrients, probiotics, and plant based superfoods, targeting common dietary gaps in modern lifestyles.
The company’s recent product expansion includes Supply6 Salts, a zero sugar hydration solution, demonstrating their commitment to diversifying their portfolio while maintaining nutritional integrity. This strategic product development aligns with growing consumer demand for convenient, health focused alternatives to traditional supplements.
Ambitious Growth Strategy and Market Expansion
The fresh capital injection will enable Supply6 to pursue ambitious expansion plans across multiple fronts. Investment priorities include comprehensive clinical research initiatives to validate product efficacy, international market penetration targeting Gulf Cooperation Council nations and English speaking territories, and strengthening their omnichannel presence across direct to consumer platforms and quick commerce applications.
With endorsement from cricket icon AB de Villiers and distribution partnerships spanning Amazon, Flipkart, and leading quick commerce platforms including Blinkit, Zepto, and Instamart, Supply6 has established solid market foundations. The company’s focus on evidence based nutrition solutions positions it strategically within India’s rapidly expanding wellness sector, where consumer awareness and demand for quality nutrition products continue accelerating substantially.
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