The global streaming leader Netflix has entered into a strategic partnership with the Indian Institute of Creative Technology (IICT) and the Federation of Indian Chambers of Commerce & Industry (FICCI), marking a significant milestone in India’s creative technology development. The memorandum of understanding was formalized at FICCI Frames’ 25th edition, signaling a collective commitment to advancing the nation’s AVGC-XR sector.
Scholarship Initiative for Inclusive Growth
Central to this collaboration is Netflix’s deployment of its Creative Equity Fund to offer scholarships to carefully selected students. Working alongside IICT, Netflix will identify promising talent from underrepresented communities within the media and entertainment landscape. This initiative addresses critical diversity challenges while ensuring that opportunities reach those who have historically faced barriers to entry in the creative industries.
Multi Dimensional Industry Engagement
The partnership extends beyond financial support. Netflix will integrate into IICT’s three pivotal national councils: research and development, academic affairs, and industry development. This integration creates a unique ecosystem where industry practitioners, academic leaders, and policy experts converge to shape India’s Animation, Visual Effects, Gaming, Comics, and Extended Reality sectors. Such collaborative frameworks ensure that educational programs remain aligned with evolving industry requirements.
Vision for India’s Creative Economy
Mahima Kaul, Director of Global Affairs at Netflix India, emphasized the partnership’s focus on strengthening India’s AVGC capabilities through world class talent development. The objective is to position aspiring creators with essential tools and opportunities that drive innovation across entertainment platforms.
Dr. Vishwas Deoskar, CEO of IICT, highlighted the importance of bridging academia with practical industry applications. Through mentorship programs, experiential learning opportunities, and exposure to international best practices, students will be prepared to navigate India’s dynamic creative technology environment effectively.
Munjal Shroff, Chairman of FICCI’s AVGC-XR Forum, expressed pride in facilitating this collaboration, noting its potential to establish India as a global center for creative technologies. The partnership is expected to generate sustainable growth pathways while fostering innovation ready professionals.
This tripartite alliance represents a forward thinking approach to talent cultivation, combining educational excellence with industry insight and strategic funding to build India’s creative technology future.
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