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Wingreens, one of India’s prominent packaged food and beverage companies, has marked a defining moment in its growth trajectory with two simultaneous announcements — the acquisition of pesticide free food brand Safe Harvest through a share swap deal, and the closure of a ₹120 crore Series D funding round. The investment round was led by well known market investor Ashish Kacholia, with Alchemy Fund participating alongside. With this round, Wingreens’ cumulative capital raised has reached ₹556 crore, reflecting sustained investor confidence in its business model and long term vision.
A Strategic Fit Rooted in Purpose
The acquisition of Safe Harvest is not merely a portfolio addition — it represents a deliberate strategic alignment. Safe Harvest has built its identity around pesticide free food production, working directly with over one lakh farmers across India, the majority of whom are women operating through Self Help Groups and Farmer Producer Organisations. Its product range spans cereals, grains, pulses, millets, flours, whole spices, cold pressed oils, natural sugars and honey — each backed by 100% batch wise pesticide testing and certification. For Wingreens, which has long positioned itself at the intersection of health, quality and consumer trust, Safe Harvest brings both credibility and a deeply rooted supply chain.
Building a Multi Brand Health Food Platform
The acquisition expands Wingreens’ brand architecture to include Wingreens Farms, Raw Pressery, Wingreens Harvest, Saucery and Safe Harvest — a portfolio that now spans dips, spreads, sauces, mayonnaise, baked chips, muesli, granola bars, oats, juices, protein shakes, almond milk, iced teas, lemonades and farm sourced staples. Together, these brands enable Wingreens to engage consumers across multiple eating occasions and categories, while maintaining a consistent narrative around health, transparency and sustainability.
Capital Deployment and the Road Ahead
The fresh Series D capital will be channelled towards broadening the product portfolio, scaling distribution networks, integrating supply chains and deepening farmer partnerships. Wingreens’ previous major fundraise — a ₹124 crore equity round led by Investcorp in November 2021 had similarly fuelled expansion at a critical juncture. The current round signals renewed momentum as the company sets its sights on becoming one of India’s largest farm to consumer food platforms.
As consumer preference increasingly shifts towards traceable, clean label and ethically sourced food, Wingreens appears well placed to lead that transition — with the brands, the capital and the farmer network to back its ambition.
