Khetika, a new-age Indian food brand, has successfully completed its $18 million Series B funding round, marking a significant milestone in the company’s mission to democratize access to preservative-free, traditionally processed food products across global markets.
Investment Details and Strategic Partnerships
The funding round was led by Narotam Sekhsaria Family Office and Anicut Capital, with continued participation from existing investors including Incofin Investment Management, Rajasthan Gum Private Limited, and Shree Ram India Gums Limited. This diverse investor base reflects strong confidence in Khetika’s market positioning and growth strategy within the rapidly expanding clean label food sector.
The new-age Indian food brand has positioned itself as a pioneer in delivering honest, preservative-free alternatives to conventional processed foods, focusing on traditional preparation methods that prioritize nutritional value over extended shelf life.
Strategic Deployment of Capital
The Series B proceeds will be allocated across five key strategic initiatives designed to accelerate Khetika’s market expansion and operational capabilities:
Brand Building and Category Awareness: Comprehensive marketing campaigns to educate consumers about clean label benefits and establish Khetika’s market leadership position.
Product Portfolio Expansion: Development of additional clean-label offerings including stone-ground batters, cold-pressed oils, unpolished grains, and naturally aromatic spices.
Manufacturing Infrastructure: Investment in state-of-the-art production facilities to meet growing demand while maintaining quality standards and regulatory compliance.
International Market Entry: Strategic expansion into key global markets, leveraging growing international demand for clean label food products.
Farming Partner Support: Enhanced support programs and incentives for agricultural partners to ensure sustainable supply chain management and quality ingredient sourcing.
Market Positioning and Growth Trajectory
The clean label food market has experienced significant growth as consumers increasingly prioritize transparency in food production and ingredient sourcing. Khetika’s approach addresses this demand by offering traditionally processed alternatives that maintain nutritional integrity without artificial preservatives or processing aids.
The company’s focus on making clean label products accessible to everyday consumers, rather than positioning them as premium offerings, represents a strategic differentiation in the competitive landscape.
Future Outlook
This Series B funding positions Khetika to capitalize on the growing global demand for transparent, traditionally processed food products. The investment will enable the company to scale operations, expand market reach, and strengthen its position as a leader in the clean label food category, while maintaining its commitment to honest, preservative-free food production.
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